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Air-Dried Chicken

Chicken Recipe.

Human gradeAeroLock

Single-protein air-dried chicken with twelve whole ingredients, slow-dried into a complete diet for adult dogs.

Chicken Recipe.

Single-protein air-dried chicken with twelve whole ingredients, slow-dried into a complete diet for adult dogs.

Benefits
  • Made below 70°C, nothing cooked out
  • 12 named ingredients, nothing else
  • Complete & balanced nutrition
Base protein
Bag size
Delivery frequency (weeks)
Choose your plan
£50.99
Extra support add-ons

Twelve named whole ingredients, nothing else. No fillers, no derivatives, no synthetic mineral blends.

Chicken, salmon oil, eggshell powder, coconut flour, pumpkin seeds, carrots, apple, blueberries, parsley, nutritional yeast.

£50.99
What’s inside

Ingredient quality that makes a
difference

Every recipe is built from twelve named whole ingredients you can see and pronounce, and nothing you can’t.

Nothing to hide

Not your average dog food

Unlike kibble, SMPL is air-dried whole food. You get named ingredients you can see in the bowl, 93% meat, nothing cooked out, and none of the fillers or derivatives the back of a kibble bag never mentions.

SMPL bowlSMPL
Kibble bowlKibble
Air-dried gently below 70°C, so nothing is cooked out
Whole pieces of named meat and vegetables you can see in the bowl
93% of the recipe is meat, measured by weight
Twelve named whole ingredients and nothing else
No fillers, derivatives or synthetic mineral blends
Complete and balanced for adult dogs
Shelf-stable and easy to pour, with no fridge and no mess

*Based on the most commonly sold kibble brands in the UK.

“Caesar has always been awkward with food. He’d eat a bit, wander off, then maybe come back later. That’s not happening anymore.”
— Caesar’s owner
Good to know

Everything worth knowing

What people ask first.

First bag, full refund. Nothing to send back, no conditions. Most fussy dogs come round within a couple of weeks of a slow switch, but if yours doesn't, you're covered.

More questions?
We've got answers.

Read all FAQs

Strengthen your dog’s routine

Training treats

Mini Bites

The same chicken recipe as the bowl, in pocket-sized training pieces.

£11.99
Anxiety support

Calm

A daily scoop of five botanicals and ashwagandha that settles anxious dogs.

£24.99
Gut health

Gut

Three live probiotic strains that keep digestion regular and the gut balanced.

£24.99

The whole range

Three single-protein recipes, all air-dried below 70°C so nothing gets cooked out.

From £59.99Shop
COMPLETE & BALANCED NUTRITION●HUMAN-GRADE INGREDIENTS●30-DAY MONEY-BACK GUARANTEE●SHELF-STABLE · NO FRIDGE NEEDED●COMPLETE & BALANCED NUTRITION●HUMAN-GRADE INGREDIENTS●30-DAY MONEY-BACK GUARANTEE●SHELF-STABLE · NO FRIDGE NEEDED●