Caesar has always been awkward with food. He'd eat a bit, wander off, then maybe come back later. That's not happening anymore.
SMPL Member
Real meat. Never cooked.
Nothing else.
Most dog food is cooked at 200°C. Ours never goes above 70°C, so what goes in is what your dog actually gets.
12 INGREDIENTSCOMPLETE & BALANCED30-DAY GUARANTEE
Start with chickenReal nutrition, made simple
Air-dried food, daily supplements and training treats. Everything your dog needs, and nothing they don’t.
Why SMPL
Five reasons to switch
Air-dried below 70°C93% named meatTwelve whole ingredientsNo fillers, no fridgeComplete & balanced
Nothing to hide
Not your average dog food
Unlike kibble, SMPL is air-dried whole food. You get named ingredients you can see in the bowl, 93% meat, nothing cooked out, and none of the fillers or derivatives the back of a kibble bag never mentions.
SMPL
Kibble
Air-dried gently below 70°C, so nothing is cooked out
Whole pieces of named meat and vegetables you can see in the bowl
93% of the recipe is meat, measured by weight
Twelve named whole ingredients and nothing else
No fillers, derivatives or synthetic mineral blends
Complete and balanced for adult dogs
Shelf-stable and easy to pour, with no fridge and no mess
*Based on the most commonly sold kibble brands in the UK.
What owners say after the switch.
Love that I know exactly what’s going into the food. The dog absolutely loves it.
SMPL Member
The gut supplement has been great for her sensitive stomach, and it’s part of her daily routine now.
SMPL Member
Coco is 10 now and had gone off her food a bit. She's back finishing her meals and seems much more herself lately.
SMPL Member
He loves these treats, perfect for training, and he gets so excited for them.
SMPL Member
Buffy gets anxious easily, but since starting the calming supplement she’s much more relaxed.
SMPL Member
What people ask first.
First bag, full refund. Nothing to send back, no conditions. Most fussy dogs come round within a couple of weeks of a slow switch, but if yours doesn't, you're covered.
More questions?
We've got answers.
Read all FAQsFollow us @smplpet
Real dogs, real bowls, and the odd behind-the-scenes. Come say hello.
COMPLETE & BALANCED NUTRITION●HUMAN-GRADE INGREDIENTS●30-DAY MONEY-BACK GUARANTEE●SHELF-STABLE · NO FRIDGE NEEDED●COMPLETE & BALANCED NUTRITION●HUMAN-GRADE INGREDIENTS●30-DAY MONEY-BACK GUARANTEE●SHELF-STABLE · NO FRIDGE NEEDED●